Privacy Policy

Please read this Privacy Policy carefully.  By clicking or checking “Register Now”, “I agree to the Privacy Policy”, “I agree and consent to the collection, use, disclosure, storage, transfer and/or processing of my personal data for the purpose stated in, and under the terms of, Privacy Policy” or similar statement available at the registration page or in the course of providing you with the services or access to our platform/mobile application,  you acknowledge that you have read and understood the terms of this privacy policy and that you have agreed and consented to the collection, use, disclosure, storage, transfer and/or processing of your personal data as described under the terms herein.

GENERAL INFORMATION

1.1 - LK Fresh Market respects and values the privacy of individuals with regards to personal data and strive to protect the same in accordance with the Personal Data Protection Act 2010 (“the Act”).     As part of LK’s efforts to protect your personal data, this Privacy Policy is formulated in accordance with the Act.

1.2 - For the purpose of this Privacy Policy, “Personal Data” shall have the meaning as ascribed in the Act and may include your name, contact details, date of birth, email address and other information as we may require.

1.3 - By clicking or registering an account with us, visiting our platform/mobile application, or accessing the services available therein, you acknowledge and agree that you accept the practices, requirements and/or the policies outlines in this Privacy Policy, and you hereby consent for us to collect, use, disclose and/or process your Personal Data.

1.4 - This Privacy Policy applies to any person whose Personal Data is processed by LK including but not limited to LK’s customers, invitees, employees, suppliers, and tenants.

1.5 - This Privacy Policy serves to inform you how your Personal Data is being processed by LK and/or representative or agent on behalf of LK and your Personal Data may be collected from various sources, including but not limited to information you have provided to LK, information from third parties and information in the public domain.

COLLECTION OF THE PERSONAL DATA / PURPOSE OF COLLECTION OF PERSONAL DATA

2.1 - LK may collect, retain, and use your Personal Data for you to create and setting up an account with us in the platform/mobile application or visiting or viewing our platform/mobile application.

2.2 - LK will also implement “Cookies” or other features to allow us or any authorized third party to collect or share information that will help us to enhance or improve our platform/mobile application from time to time.   “Cookies” are identifiers which allow us to recognize your computer or mobile device and tell us how and when the platform/mobile application are used or visited, by how many people and to track movements within our platform/mobile application.   This information is used to keep track of your movement in our platform/mobile application, and it may be linked with your Personal Data.   You may disable the use of Cookies by selecting the appropriate settings on your computer, tablet, or mobile device, however, by doing so, you may not be able to use the full functionality of our platform/mobile application.

2.3 - Among others, your Personal Data may also be collected, retained, or used for the following purposes (“the Purpose”):

a) - providing you with services under any LK's businesses.

b) - processing your application under any LK's programmes.

c) - providing you with ongoing information about events and programmes, LK’s products, services, special offers, new products, updates, and promotions.

d) - conducting survey, research, develop and improve our events, programmes, products and services including but not limited to historical and statistical record keeping purposes.

e) - discharging LK’s contractual obligations.

f) - creating directories, databases, or information technology system for LK’s internal and retail business operation.

g) - resolving concerns and complaints.

h) - recruitment purposes; and

i) - for any other purpose that is incidental or ancillary or in furtherance to LK’s internal and daily retail business operation.

2.4 - Automatically Collected Information; Interest-Based Advertising.

When you interact with the lkfreshmarket Sites, advertisements or other content provided by LK or third parties for lkfreshmarket, through your computer, phone or mobile device (we’ll refer to these as “Devices” throughout the Policy), we, and third parties, may automatically collect non-personally identifiable information (“non-PII”) about or from your Device, such as, without limitation, your browser information on our server logs including your IP address, browser type, browser versions,    browser language, browser plug-in type and version, country and time zone, URLs that refer visitors to our Sites, dates and times of visits to our Sites, page views and site navigation, geographic location, cookie information (see below), web beacons, pixel tags, device fingerprinting or other means, the page you requested, duration of activity on our Sites, searches, shopping behaviour and preferences, hardware model, operating system version, unique device identifiers,    mobile network information, and purchases.

2.5 - JavaScript

To collect the kinds of information described in this Policy and to see how you interact with the lkfreshmarket Sites, we, or third parties, may use JavaScript or other languages to send instructions to your Devices.

SHARING YOUR PERSONAL INFORMATION

3.0 We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SAFETY OF PERSONAL DATA

4.1 - Efforts will be made to ensure that any Personal Data under LK possession or under its control is kept up-to-date and is protected against any loss, misuse, modification, unauthorized or accidental access or disclosure, alteration, or destruction.    All your Personal Data or sensitive information provided to us will be encrypted into our databases and to be accessed by us for the purposes stipulated above.

4.2 - LK may regularly review the security measures in safe keeping your Personal Data and only authorized staffs of LK who have been duly trained are allowed to handle the Personal Data.

4.3 - LK’s platform may contain links to other sites and pages.  By activating a link, such as by clicking on the banner of an advertiser, you will leave LK’s platform/mobile application and LK does not exercise control over any Personal Data or any other information you give to any other entity after you have left LK’s website. Kindly refer to the respective privacy policies of these linked-sites prior to the disclosure of your personal data to them as each of the linked-sites will have separate and independent privacy policies as well as security arrangements.

LK does not guarantee the security of the Personal Data and/or information that you provide on the linked-sites, or any third-party sites and LK shall therefore have no responsibility or liability for the content, security arrangements and activities of these linked sites. These linked sites are only for your convenience, and you therefore access them at your own risk. Nevertheless, to protect the integrity of our platform/mobile application and the linked-sites placed therein, you may contact us to give us your feedback towards these linked-sites if there is any inappropriate linked-sites or the specific link does not work.

RETENTION OF PERSONAL DATA

5.1 - Any Personal Data supplied by you will be retained by LK for a period LK deems fit and necessary for the fulfilment of the Purposes or to satisfy legal regulatory, accounting requirements or to protect LK's interests (“the Retention Period”).

5.2 - Upon expiry of the Retention Period and/or after LK ceases to process your Personal Data, LK will take all necessary action to permanently delete and destroy your Personal Data.

RIGHT OF ACCESS TO PERSONAL DATA

6.1 - In accordance with the Act, you may request to have access to and/or modify and/or alter and/or update your Personal Data, subject to the followings:

a) - LK may charge an administration fee for processing your request for access; and

b) - LK may decline your request for access or correction without having to assign any reason in accordance with the Act.

DELETE ACCOUNT

If you like to terminate your membership account with lkfreshmarket.com, you may contact us at lk7436@gmail.com to request account termination.

OTHER TERMS AND CONDITIONS

8.1 - By providing LK your Personal Data, you hereby consent to the processing of your Personal Data in accordance with all the foregoing (“the Consent”).

8.2 - Any questions, comments, suggestions, or information other than Personal Data sent or posted to the site, or any part of the site by visitors will be deemed voluntarily provided to LK on a non-confidential and non-proprietary basis.  LK reserves the right to use, reproduce, disclose, transmit, publish, broadcast and/or post elsewhere such information freely, including passing it to any associated company, in connection with the development, manufacturing and marketing of products and services and to meet customer needs.

8.3 - LK reserves the rights at any time to add, change, update or modify this Privacy Policy, simply by informing such change, update or modification via mail, short message service, posting on the website or such other notifications as LK may deem fit.  Any such change, update or modification will be effective immediately upon posting on the website.

8.4 - Please note that in the event your Personal Data is not sufficiently supplied, or is not satisfactory to LK, your application or request to LK for any of the Purposes may not be fulfilled and/or accepted.